Life- & Executive Business Coaching

Your happiness is not found in uniting with the norms and standards for the majority

Freedom is found when you turn to your loved ones - this includes turning to Yourself

Find Your Freedom by Turning to Yourself

Life- & Executive Business Coaching

Unmasked purpose and passion is to help you strip away the layers of doubt, fear, and external expectations so you can lead yourself or others with authenticity, clarity, and confidence.

It's time to remove the mask, embrace your true you, and create a life of impact and purpose.

I help you discover your true strength, overcome barriers, and shut down limiting beliefs in both your professional and personal life.

Are you ready to turn to Yourself and find your freedom?

Coaching programs

Unmasked You - Life Coaching

Gain clarity and confidence with tailored coaching sessions designed to strengthen your decision-making skills and enhance your personal life. I help you build self-assurance, improve social dynamics, and overcome the barriers that may be holding you back.

By challenging limiting beliefs, you can move toward achieving your goals and creating a life that feels more authentic and fulfilling.

Unmasked Leadership - Executive Coaching

Elevate your leadership by embracing authenticity, leading with confidence, and unlocking your full potential.

To become the kind of leader others want to connect with, you must first connect with yourself.

I design coaching programs for both new leaders coming into leadership, and highly experienced executive managers.

Unmasked Career - Career Catalyst Coaching

Unlock your professional potential with tailored growth plans and strategic guidance. Elevate your career trajectory with actionable insights and focused planning.

Everyone has the potential to excel when met with the right support and empowering beliefs. I help you build self-confidence, create a clear plan, or refine your existing strategy to move you forward.

Unmasked Talks

  • Keynote Talks, Workshops & Organizational Growth

    Leadership is more than just strategy—it’s about making tough decisions, navigating uncertainty, and fostering an inclusive environment where people can thrive. Drawing from my experience as both a former army captain and a corporate leader, I deliver keynote talks and workshops that challenge perspectives and inspire growth.

    I help organizations strengthen their leadership culture by addressing:
    ✅ Decision-making under pressure – Insights from real-world dilemmas in war and business
    ✅ Authentic leadership – Leading with confidence, integrity, and self-awareness
    ✅ Inclusive environments – Creating workplaces where people feel seen, heard, and valued

    Whether you’re looking to empower leaders, develop teams, or create a stronger workplace culture, I bring real-world experience and transformative insights to your organization.

    📩 Let’s connect to explore how I can contribute to your next event or leadership initiative.

Schedule your appointment

Explore the programs and sign up today to start your journey toward authentic leadership and personal growth.

Looking forward to meeting you

I help you discover your true strength, overcome barriers, and crush unlimited believes in both your professional and personal life.

The approach is authentic growth and transformation—free from limitations and false facades.

“The problem is never the problem, it is how you allow the problem to effect you and your surroundings that is the real problem.”
— Jakob Frølund

Contact me

Interested and want to learn more? Fill out the form and I will be in touch shortly.

I can’t wait to hear from you!

References

  • Jakob has developed a rare and deeply perceptive understanding of others. He possesses an exceptional awareness of both situational dynamics and his own values, providing a strong foundation for the coaching practice. Through a dialogical process that fosters self-reflection, he empowers others to take ownership of their own lives, ultimately setting them free. As a leader, Jakob significantly supports others in discovering and utilizing their full potential. His sharp analytical mind enables him to use concepts as a means to guide others toward profound self-insight. I highly recommend Jakob to anyone seeking guidance, those who wish to experience how such conversations unfold, and, most importantly, anyone looking to gain deeper self-awareness.

    Ole Fogh Kirkeby, professor, Dr. Phil.

  • Jakob Frølund is an exceptional communicator. He immediately captures his audience, a skill likely honed through his experience as an officer in the army. A well-crafted plan is meaningless if it fails to inspire enthusiasm, engagement, and attentiveness. Jakob's words resonate instantly—he is fully present, using himself authentically in his delivery. He draws in his audience so completely that they lose track of time and place, fully engaged with both him and themselves. I can wholeheartedly recommend Jakob Frølund as a speaker.

    Allan Holmgren, adjungeret professor, mag.art.