Jakob Frølund
Executive coaching
Executive coaching
for the unmapped part.
For everyone navigating change, complex work, and the AI era — where there is no playbook, and the decision is still yours.
InquireFor everyone navigating change, complex work, and the AI era — where there is no playbook, and the decision is still yours.
InquireI have worked under it — in three different worlds. That is the whole offer.
Officer in the Royal Danish Guards, deployed to Helmand as Ground Commander. The work was reading signals before they became sounds — and deciding without waiting for certainty.
Five hundred employees in Copenhagen Airport Security. Engagement moved from 62% to 86% in twelve months — by changing how mistakes were treated, not how people were managed. Later I became Director of Learning & Development. We set out to raise airport safety by building on what employees with dyslexia could see that the rest of us could not. It won the Danish Diversity Award.
Partner to the Chief AI Officer at Novo Nordisk. I sit inside an enterprise AI transformation as it unfolds — as a practitioner, not a commentator.
“If a manager does not dare to see, foresee, and predict — how can they expect anyone to follow them?”
We start with two conversations. One on your situation. One on the terrain. You leave the first month with a name for what you are actually navigating.
Then we work to your rhythm. Up to four calls a month. Between sessions you have direct access — no gatekeeping, no scheduling queue.
The work happens inside your week, not on a call.
I read it the same day. Then we start.